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Azrieli Sarona Tower 53rd floor, 121, Menachem Begin Way, Tel Aviv 61333, ISRAEL

Shaping the retail experiences of tomorrow

The X5 Retail-Tech Challenge is a unique event, bringing together the best of the Israeli retail-tech industry, one of the leading food retailers in the world and the energy of the Israeli startup community. The startups that will reach the finals will showcase their innovative solutions in the hopes of landing the grand prize; a shot at landing the type of account that will launch them into the big leagues.


At the Competition Finals, applicants will present their solutions on stage to address the key strategic questions that retailers around the world must ask: How to provide a better customer experience? How to merge the online-offline retail experience? How can we improve customer loyalty? How can we streamline our logistics?


As the purpose of the event is to provide real solutions for implementation by the X5 Group, these industry pain points will be widely discussed, ensuring a very pragmatic day in which there will be no room for ‘slideware’. Regardless of where you fit in the eco-system of the Retail-Tech industry, this event provides you with an excellent opportunity to network and chat with the people and companies who are shaping the retail experiences of tomorrow.

Don't stay on the sidelines, get in the game

The world of retail is evolving quickly and there are plenty of threats, alongside the opportunities. Join the conversation and share your experience and vision with other industry leaders. The IRCC is committed to supporting the Israeli technology industry and promoting Israel-Russia collaboration and has decided to welcome industry leaders to who wish to take a bigger role in the proceedings to participate as partners.

Make sure your company gets the visibility it deserves by becoming an event partner. For a nominal fee of $1,000 you'll get:

  • Your company logo on event promotions and publications, leading up to and after the Finals, including targeted direct-marketing campaigns 

  • The option to place a roll-up banner, as a sponsor, at the Finals event (subject to the guidelines of the event manager)

  • The option to appoint a member to the panel of experts who will evaluate the applications

  • The option to handout branded giveaways to the attendees of the Finals event (in coordination with the event manager)